Dare 2012
We had to tell people that the new BMW 3 series is even more agile, powerful and efficient than the previous 3 series and best in its class.
So we created the BMW Ultimate Track, a driving game for iOS and Android. You could draw your own racetrack, drive the BMW 3 Series on that track and then challenge your friends to beat your score. You're scored on how powerful, agile and efficient you drive.
The game has been downloaded on over 100.000 iOS devices and around 50.000 Android devices so far. It also picked up a bronze in Lovie Awards and was named "best interactive" on Best Ads On TV.
BMW | THE ULTIMATE TRACK
We had to tell people that the new BMW 3 series is even more agile, powerful and efficient than the previous 3 series and best in its class. So we created the BMW Ultimate Track, a driving game for iOS and Android. You could draw your own racetrack, drive the BMW 3 Series on that track and then challenge your friends to beat your score. Platers were scored on their agility and efficiency.
ANDY PRIAULX'S ULTIMATE TRACK
