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VODAFONE IRELAND

 Dear Santa - Grey 2015 

Vodafone as a brand are all about bringing people together through their products and services. But at Christmas, a phone call or a text isnt enough. People want to be together for real.

So we created a Vodafone ad telling people to put their phones down, because "sometimes the best call of all is made in person." This was a brave step for a telecommunications company. Based on the insight that a lot of Irish people work abroad, and only come back for Christmas.

We also had to cut through all the Chritmas clutter. So we didn't show your usual happy, jolly kid. We showed one that didn't seem that bothered by the whole thing. Giving it immediate standout.

1/3rd of Ireland watched it on Youtube, with 1.6 million views. It totally outperformed the competitor brands in every catagory. It also got selected for publication in Lurzers archive and 5 stars in David Reviews.

Make someone happy - Grey 2012

This was Vodafone Ireland's Christmas spot in 2012, encouraging people to make someone happy. For the radio, we got real people to call in and leave heartwarming, funny, sweet messages for their loved ones. The radio was a Finalist in Creative Circle.

Help Friends Be Friends - Grey 2013

We wanted to dramatize the benefits of Vodafone in a real and observed way, true to how our target audience use their phones and talk to their friends. We also created a mobile app allowing friends to share their credit or play for each others credit in a reaction game.

Fitting Room was named ad of the day in The Drum and the campaign was written about in creative blogs all over the world including Australian Creative.

"Grey has been creating campaigns with so much heart you want to hug your Vodafone mobile plan and hold it forever" - australiancreative.com.au

A lot can happen in 5gb - Grey 2015

Vodafone Ireland were offering people 5gb of data, for €10 of your €20 top up. So we needed to bring to life what 5gb can do.

 

 

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