ARCHIVE
VOLVO | COVID
Work for Volvo during Covid.
OLD SPECKLED HEN
Like the fox on Old Speckled Hen’s logo, ale drinkers share a sense of curiosity, adventure, and mischief. We wanted to bring that spirit to life with the new Seek a Richer Life campaign, based on the idea that “life can be as rich and full as the beer.” Reinventing their slightly dated puppet-fox character, and replacing him with a real fox, that represents that fox-like spirit in ale drinkers.
M&S FOOD | CHRISTMAS
Sprouts. The Christmas staple everyone loves to hate. We had to make people fall in love with them. So, we pimped our sprouts with the sexiest thing we could think of: Tom Hardy’s voice. The internet went into meltdown with all kinds of X-rated comments, and our sprouts even appeared Glamour Magazine. We also created 8 other Christmas ads with A-list celebrities, who donated their fees to struggling charities.
Case film
Tom Hardy
Eddie Redmayne
Chiwetel Ejiofor
Olivia Colman
Gillian Anderson
Dame Helen Mirren
Julie Walters
Naomie Harris
Jeremy Irons
CAPTAIN BIRDS EYE REBRAND
Who could have predicted that Captain Birdseye would become a sex icon? We had to re-launch the iconic Captain Birdseye across 7 markets. Through our Real food. Simply made campaign, we transformed the brand, the tone of voice, the look and feel, and the Captain himself, from childish and dated, to real, rugged and authentic.
Our new Captain did not go unnoticed... BBC, The Guardian, Independent, Telegraph, The Times, Standard, Mirror, Smooth radio, The Sun, Daily mail, Gizmodo, The Drum, Digital spy, Campaign and Today Fm.
““Cod’s gift to woman. Captain Birds Eye is now a DILF... we’re not quite sure how to handle it””
““Ahoy, vaginas!””
VOLVO WEATHER SHOW ROOM
For the Paris Motor Show, Volvo asked us to “Do something out of the ordinary, something we’ve never seen before.” So we brought Sweden to Paris. We took visitors on a journey around Sweden and Swedish nature while sun, snow, rain and fog came down on the car using weather machines. Unlike all the other car manufacturers, we showed only a single car. It was encircled by natural scenery, filmed in 8K and projected onto a 3-metre high, 100-metre long, 360° screen.
GREENE KING BREWERY GIGS
After the success of the Launch TV ad featuring the song from Jake Bug, Greene King wanted to reinforce the link between their ale and the music scene. So we turned their brewery into special gigs, to help launch up-and-coming artists.
Greene King IPA & Parlophone Present: Gabrielle Aplin
SONY CHRISTMAS GIFTS
Sony UK has lots of Facebook fans. In Christmas 2010 they wanted to catch the festive spirit and give some joy back to their fans.So we created Sony Christmas Gifts, an application that turns Sony products into Facebook gifts. These gifts were free to give away, as many as you like, to any Facebook friend. And with a little Christmas magic, some of the gifts turned real and got delivered to their door.
During the 16 day long campaign, 21,752 gifts were sent, 51% of the people receiving a gift went on to send their own and Sony UK got 2000 new Facebook fans. They were so happy with the campaign they ran it again in 2011. Sony also got 2000 new Facebook fans. All for a campaign with no media budget.
SUPER STICKY POST IT'S "THE REVEAL"
Cheap, copy cat sticky notes were stealing a lot of the market from the originals. So to launch Post It Super Sticky Notes, we needed to demonstrate why it’s so important that your notes don’t fall off the wall. So we launched ‘Make it Happen,’ a pan-European platform that spanned TV, print, digital and activation. Based around the idea that when you write something on a Super Sticky note, it’s more likely to get done. We wanted a powerful product demo that showed the important role a stickier note can play in people’s lives. A product demo, with an emotional truth at its heart.
THE MAKING OF
M&S BANK MORTGAGES RADIO
To support the launch of M&S Bank Mortgages, we created a suite of radio ads, each one representing a different space within the home. These scripts were written off the creative idea “M&S Bank understands that a home is so much more than bricks and mortar".
WHICH?
60 house fires a week are caused by faulty appliances. This piece of tactical press was to show that Which? are putting pressure on the government to change the fire safety regulations, and to encourage people to sign their petition.
Click poster to shrink.
OLD SPECKLED HEN
This was tactical ad for Old Speckled, in response to Theresa May’s 2017 announcement that she was considering repealing the fox hunting ban, which was widely discussed on social media. Click poster to see smaller.
Click poster to shrink.
PHARMATON | GET BACK TO YOUR GROOVE
Pharmaton is a multivitamin that helps you build and sustain your energy levels. Our target audience was 30-50 year old women. They feel they've less energy than they used to. The ads remind our target audience of a time when they were young and full of energy.
SONY OOH
With a DSLR sized sensor in a small, compact camera, it's professional quality as your fingertips.
BROTHER | THIS IS PRINT 3.0
Print campaign promoting the new smart printer from Brother.
CATHEDRAL CITY
Print campaign promoting the lighter cheese from Cathedral City.
(LEFT) CLOVER PRINT
A launch of a new Clover product, a spread with 5 different types of seeds in it.
(RIGHT) PANADOL PRINT
Tactical ad during the Scottish Independence debate
NFUM | WE LOVE TO PAY OUT
Most insurers pay out on around 70% of claims, but NFU Mutual pay out 98% of the time.
It’s such a good stat, we wanted to create something a bit more celebratory, rather than the usual doom and gloom of insurance advertising. We were Creative Directors on this piece of business. In the first week, it increased website visits by 268%. It got 4 stars on David Reviews, and was Editors Pick on Creativity Online.
NFUM RELAUNCH
We needed to rebrand the insurance company NFU Mutual, in an age when so many people are getting their insurance online with tick boxes and sliding bars. The quick and easy way. So we launched the "It's About Time" line. Showing the benefit of talking to a human being, and giving your insurance the time and attention it deserves. Frozen Pipes got Ad of the Day in The Drum.
AUTO TRADER - THE SWING
We were asked to promote Auto Traders new iPhone app on YouTube to petrol heads. The app featured a snap function that lets you take a picture of a car's number plate to find similar cars for sale on the Auto Trader website. To find out how good the function was, we invented extreme snapping, a series of stunts snapping number plates in extreme ways. We only made one film before the app was accused of infringing privacy regulations. The snap function was removed from the app and this video was taken down before the seeding started.
FRIENDS REUNITED
Keep your friends closer with Friends Reunited. An add dramatizing how you can share life moments with all your friends, even when you're miles apart. Directed by Taika Waititi.
VODAFONE UK BROADBAND
Vodafone wanted a celebratory, 360 campaign to announce the end of line rental charges on your home broadband. Starring the three friends from their previous adverts.
