VOLVO | SAFETY IN MIND
When you feel safe, you can be truly free. We relaunched Volvo’s “For Life” platform, with a global 360 brand campaign celebrating how our physical and emotional safety nets empower us to achieve great things and fulfil our potential. The film was accompanied by a series of thought-provoking OOH and digital ads, questioning how our emotions affect how we drive and inviting people to participate in an immersive and interactive experience, which would fuel Volvo’s Research and Development.
