VOLVO | SIGNS OF THE TIMES
65% of current UK families are considered non-traditional. However, the design of the places and spaces that we use or interact with every day often hold an unconscious bias. To launch the Volvo V60, an evolution of their traditional family estate car which we dubbed ‘The New Family Model’, we created a suite of family parking icons that truly reflects the diversity of modern families, from single parents to LGBTQ+ families.
““Celebrating the changing face of modern Britain”
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Volvo V60 - The new family model | TVC