PETA | CHRISTMASSACRE
Over 180 million animals are slaughtered in the UK each December to satisfy festive demand. Yet Christmas remains a season defined by compassion and goodwill. Happy Christmassacre exposed the contradiction at the heart of the celebration, subverting beloved festive rituals to reveal the industrial-scale violence hidden behind Christmas dinner. By confronting audiences with the reality behind the feast, the campaign challenged the quiet normalisation of animal suffering and our complicity in it.
LONG FORM
“That’s ho-ho-horrifying! ”
60”
FULL CAMPAIGN CASE FILM
