VOLVO | EX90
For the Volvo EX90, this OOH campaign tapped into Sweden’s love of the outdoors, using uniquely Swedish words to bring the car’s features to life.
VOLVO | EX60
People passing through South Kensington are often on their way to being inspired, educated, and amazed in London's museums. So, we turned it into the exhibition before the exhibitions to show off Volvo's new fully electric EX60. One of the last campaigns we CD'd for Volvo at Grey London.
VOLVO | RECHARGE YOUR CAR. RECHARGE YOURSELF.
Range anxiety and charging time remain two of the biggest barriers to going electric. So we turned charging from something you wait for into time you get back. A nationwide OOH campaign gave drivers literal directions to their nearest charging point, while suggesting ways to make the most of the next 30 minutes. A quick workout. A walk. A coffee. Or simply a moment to switch off. Because while your Volvo recharges, you can too.
VOLVO | POLLUTION ABSORBING BILLBOARDS
To introduce Volvo’s first fully electric XC40, we wanted the media itself to reflect the car’s purpose. Instead of simply running a campaign about cleaner driving, we turned the outdoor sites into something that could make the air around them cleaner too. Using a specially developed pollution-absorbing material, every poster actively removed harmful emissions from its surroundings. An electric car campaign that worked a little harder than most posters tend to.
Volvo also wanted the XC40’s design to get its moment in the spotlight. So we took it beyond the confines of a traditional poster, creating a larger-than-life 3D installation that made the car appear to burst out into the streets of London.